The Prince estate has announced its working with Jay Z to launch an unreleased Prince album on the audio streaming site and app Tidal.

The new album will contain previously unreleased music sourced from Prince’s vast archive of Vault recordings.

The album – expected to be released in 2019 – will stream exclusively on TIDAL for fourteen days and will be available for download seven days after its debut.

“Our only goal is to share Prince’s music with his fans as he wanted.  After thoughtful and honest conversation with him, he chose TIDAL as his partner for HITnRUN Phase One and HITnRUN Phase Two, and we will continue to respect and honor Prince’s enduring legacy and wishes with this new collection,” Jay-Z said.

Troy Carter, speaking on behalf of The Prince Estate, echoed those sentiments, noting “I’m very pleased this is resolved, and we get to honor the relationship between Prince and TIDAL with this album. We look forward to fans hearing the new music and experiencing the genius of Prince.”

However TIDAL won’t have any of Prince’s back catalog as currently that all belongs to Warner.

Tidal is a subscription-based music streaming service but recently has come under scrutiny for manipulating its statistics.

A Norwegian university who performed a data analysis on Tidal found several hundred million false plays for the albums “Pablo” and “Lemonade”.

The artificially inflated number of plays meant the artists made millions through higher royalty payments to their record labels, however, Tidal has denied the allegations.

A  spokesman for Tidal has declared this as a smear campagin stating “We expect nothing less from them than this ridiculous story, lies, and falsehoods. The information was stolen and manipulated and we will fight these claims vigorously,”

 

Charis McAwesome, co-founder and manager of hashtagme.co.nz – Charis has worked in digital for over 10yrs specialising in digital management, analytics, digital advertising, social media, digital pathways, and CRM services.

She’s also most likely to call bullshit and get Hashtag in the shit.

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