This week the iPhone turns 10.

That’s right in 2007 the iPhone model A1203 was released to the public and despite the lineups outside of stores, and sold out shops, Apple would eventually have to slash the price of the phone in the upcoming months to increase sales.

On the day of the announcement of the iPhone, what surprised everyone as much as the iPhone itself, was that Apple had genuinely managed to keep it a secret.

Not because it’s Apple, and nowadays they can barely keep any secrets, but because the original iPhone involved 4 other companies Cingular  (AT&T), Google, Yahoo, and Foxconn.

And should by a slim chance (and back then it was slim) that a blogger managed to overhear a conversation and write about what they heard, Apple would sue the pants off them.

In fact, the only reason Steve Jobs announced the iPhone at CES wasn’t because it was CES and they wanted to build hype before the release date,  but because the company was struggling to keep it a secret.

Jobs had to submit for permits to the Federal Communications Commission (FCC) and in doing so the files would become public, so Jobs decided to tell the world about the iPhone rather than the FCC.

Before hundreds of tech heads, Steve Jobs released the iPhone in his keynote,

“Well, today, we’re introducing three revolutionary products of this class,” said Jobs. “The first one is a widescreen iPod with touch controls. The second is a revolutionary mobile phone. The third is a breakthrough Internet communications device.”

“These are not three separate devices,” said Jobs. “This is one device. And we are calling it iPhone. Today Apple is going to reinvent the phone.”

With a 2.0 megapixel camera, the 8gb version and 16gb version weren’t designed to hold all your pictures back then, but instead all your mp3 files from your iPod.

Jobs continued with the iPhone selling by stating that the iPhone didn’t use a keyboard (like your blackberry), “nor does it use a stylus, as many smartphones do today.  The device uses a new technology called “Multitouch.”

Jobs also showcased that the Apple phone ran from its own operating system iOs.

Googles CEO Eric Shmidt joined Steve Jobs on stage after Steve had shown off Google Maps to the crowd, where Shmidt proceeded to congratulate Apple on releasing the iPhone.

Schmidt said that the iPhone lets companies like Apple and Google “merge without merging,” combining the “brain trust” of Apple’s development team and companies like Google to create a “seamless environment.”

3 months after the iPhone would be released to the public, Google’s Android OS was released on the HTC.  Although it wouldn’t be until the release of the Samsung that the Android OS would be consumed by more people than Apple.

The iPhone battery lasted for 8hrs of use or 16hrs of audio playback, which actually wasn’t great as phone batteries tended to last for days in the early 2000’s.

However, its internet integration, reliable operating system and its ability to connect via WiFi appealed.

14 iPhones and 10yrs later Apple are still one of the most adopted phones with prices now in the thousands compared to the hundreds the Apple iPhone first cost.

Personally I’m not crazy about iPhone’s but I still have MAD respect for its achievement in adoption by the public, and it has been a pleasure to watch the growth of the iPhone from a 16GB phone to a 128GB phone.

Happy Birthday iPhone, you’ve done well.