The $1,000 price tag has for the new iPhone has been met with deafening silence in China and cooling potentials sales according to Reuters reporter Cate Cadell.

And if you didn’t know, China is not the place where you want product cooling to occur.

China is the largest mobile phone market alongside India, and is one of the most desirable markets for products, so to have your product lose interest in this market means a terrible hit to the apple wallets.

Greater China, which for Apple includes Taiwan and Hong Kong, is responsible for 18% of iPhone sales in the quarter ended in July.

This makes China the company’s top market after the United States and Europe.

Yet those sales have been declining steadily and are down 10 percent from a year earlier.

The rumored iPhone 8 or iPhone X,  is said to be costing upwards of $1,000, while the iPhone 7 Plus sold for less than $800.

That simple increase means the iPhone 8 or X is roughly double the average Chinese monthly salary.

In China Apple has already slipped down the mobile rankings to fifth, behind Oppo, Huawei, Vivo and Xiaomi, while in western Markets Apple is now third after being knocked from second place by Huawei.

The decline in purchases and popularity should be ringing alarm bells for the company as globally the ‘hype’ for iPhone has been very quiet.

And while older aged iPhone users are more likely to upgrade regardless of the price, younger net-citizens are more likely to swap or wait for price drops being more money conscious.

And its this money consciousness that other companies like Huawei are capitalizing on, bringing higher end phones with better features at much cheaper prices.

The iPhone 7 suffered from a perception that it bought nothing new to the table, and in most cases was merely playing catch up and the concern is that the iPhone 8 or X could be repeating that mistake.

Current leaked features of the iPhone 8 or X so far have included wireless charging, facial recognition, an edge-to-edge display and – for the first time – no home button.

The Iphone is due to be released tomorrow at Apple’s new Apple Park headquarters in California