Home Love Network—a digital media company specializing in creating original digital video in the home improvement and lifestyle genre—is partnering with Facebook to launch its signature series, Win This House! where fans team up with two home restoration experts to restore a vintage house, and with one special fan winning it at the end of the series.
The series is available exclusively on Watch, Facebook’s new platform for shows. Win This House! brings together top-quality home improvement content with social tools available only on Facebook, offering participants an authentic, interactive digital experience in which they can both view and actively engage with the content.
“Home improvement audiences are hands-on, and today we’re taking their favorite genre from passive to active, providing a one-of-a-kind experience that puts the fans are in charge. That’s why we’re so excited to premiere our show on Watch. This amazing new platform on Facebook offers us an unparalleled opportunity to actively receive feedback and input, bringing our fans virtually along with co-hosts Andy and Candis for the entire journey as they help turn this amazing old home into something beautiful,” said Nykelle Schlofman, CEO of Home Love Network. “We don’t know where our fans are going to take us, and that’s part of the thrill of this new genre of digital content. Their collective wisdom, input, and vision will in fact affect the final outcome. In the end, one special participant is going to win this house, and we know viewers will be uniquely invested in this series as a result.”
Win this House!—an interactive digital experience where viewers get to take part in restoring an amazing early 1900’s home—premieres today on Facebook’s Watch. Featuring three new episodes a week for eight weeks, this fan-driven series puts the audience in command, affording people the opportunity to tune in live, make design decisions, ask questions, and impact the choices made by the hosts. At the end of the series, one lucky winner will get to make this house their own home.
In today’s inaugural episode, entitled “You Choose”, viewers will help Andy and Candis choose the color of the cabinets for the kitchen, with the final decision being announced live.