Facebook has announced they are bringing US News programs hosted by Anderson Cooper of CNN, Shepard Smith of Fox News and Jorge Ramos of Univision to try to improve the quality of news on the social network.

The social media behemoth is also bringing a new feature Lip Sync, as the company has struck deals with music companies around the world.

While Facebook may be facing political pressure over its lack of accountability for nearly everything, it hasn’t stopped the company by providing more features to retain and grow its user base.

Lip Sync is exactly what you think it is – Karaoke; and the company has already started the rollout of Lip Sync Live, which lets you lip sync to songs from forever favorites like “Welcome to The Jungle” by Guns N’ Roses to new hits like “Havana” by Camila Cabello.

To try it out, choose the Lip Sync Live option when starting your Live video. After selecting a song from the song list, you can also add a description and customize your video with masks or a background.

When broadcasting with Lip Sync Live, friends will see the artist and song highlighted in the video and can tap to follow the artist on Facebook.

Additional music features will allow users to include music in their videos on Facebook, opening up more options for creativity and sharing memories with friends and family.

Lip Sync Live

Posted by Facebook on Tuesday, 5 June 2018

Meanwhile, Facebook is paying three companies and other news organizations to produce shows for its video service, known as Watch, in the hopes of countering false news stories and boosting the social network’s fledgling video ad business.

The shows would be original to Facebook and would launch in the coming months with ad breaks, said Campbell Brown, Facebook’s head of global news partnerships.

Charis McAwesome, co-founder and manager of hashtagme.co.nz – Charis has worked in digital for over 10yrs specialising in digital management, analytics, digital advertising, social media, digital pathways, and CRM services.

She’s also most likely to call bullshit and get Hashtag in the shit.

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