Facebook announced in their blog today a feature called Instant Articles. Instant Articles is a new product for publishers to create fast, interactive articles on Facebook that will show up in your newsfeed.
Yes folks you are about to get interactive news on your newsfeed. Using the same technology used to display photos and videos quickly in the Facebook app, news articles will be displayed the same way.
Articles will be enabled to let you zoom in on images by tilting your phone, explore interactive maps, listen to audio captions, and even like and comment on individual parts of an article in-line.
At the moment the stories take on average eight seconds to load, which is slow…count it out….slow right. However as an introductory feature, thats not bad.
Taking into account the growing mobile generation, an incentive for news creators is that revenue generated for news agency will be in the ads they provide in the stories. Yes…facebook are supplying a feature that businesses can make money off. The news publishers can either sell and embed advertisements in the articles and keep all of the revenue, or allow Facebook to sell ads.
The first round of agencies trialling the feature are NBC, The Atlantic, The Guardian, BBC News, Spiegel, Bild, New York Times, BuzzFeed and National Geographic.