All eyes are on India as current parties throw their marketing campaigns onto digital platforms to woo voters.

The press trust india reported:

“Out of the 814 million Indians eligible to vote in this elections, more than 200 million are estimated to have access to the internet including over 100 million active on various social media platforms such as Facebook and Twitter.

According to digital media experts, a bulk of about 100 million first-time voters joining the electorate for upcoming Lok Sabha elections are very active on social networking sites and they are the main target of parties taking the social media route to reach out to their target audience.

Estimates suggest that out of nearly Rs. 4,000-5,000 crore total advertisement and publicity budget across the parties, digital platforms may get at least Rs. 400-500 crore in the run up to the polls.”

While we’ve seen in the past elections the use of social media become heavier it will be interesting to see how parties in NZ will utilise (if at all) the social media tools available to them.  Voter turnout has been decreasing as younger voters fail to see the relevance or impact of voting.  While this has benefited parties with more older supporters, it may swing in other parties favour if parties can capitalise on social media platforms heading into the national elections later this year.

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