In the northwest province of Shaanxi, China,  a giant shopping mall has put in a traffic lane for customers who walk with their heads in their cellphone and don’t look up.

The colorfully painted paths have been designed specifically for walkers who can’t be bothered looking to see where they walking according to the New York Times.

“We are not actually advocating for pedestrians to look at their phones,” said Cao Hanjia, the mall’s spokeswoman to the New York Times. “But we can’t regulate people’s activities and tell them, ‘You’re not allowed to look at your cellphone while walking.”

And while the pathway is a tongue in cheek response to the problem of distracted pedestrians, it is also a very real and dangerous problem.

Distracted walking results in 68,000 pedestrians being killed every year in China.

Charis McAwesome, co-founder and manager of hashtagme.co.nz – Charis has worked in digital for over 10yrs specialising in digital management, analytics, digital advertising, social media, digital pathways, and CRM services.

She’s also most likely to call bullshit and get Hashtag in the shit.

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