ARCore, Google’s augmented reality SDK for Android, is out of preview and launching as version 1.0.

Developers can now publish AR apps to the Play Store, and it’s a great time to start building.

ARCore works on 100 million Android smartphones, and advanced AR capabilities are available on all of these devices. It works on 13 different models right now (Google’s Pixel, Pixel XL, Pixel 2 and Pixel 2 XL; Samsung’s Galaxy S8, S8+, Note8, S7 and S7 edge; LGE’s V30 and V30+ (Android O only); ASUS’s Zenfone AR; and OnePlus’s OnePlus 5).

And beyond those available today, Google are partnering with many manufacturers to enable their upcoming devices this year, including Samsung, Huawei, LGE, Motorola, ASUS, Xiaomi, HMD/Nokia, ZTE, Sony Mobile, and Vivo.

Googles ARcore will also feature improved environmental understanding that enables users to place virtual assets on textured surfaces like posters, furniture, toy boxes, books, cans and more.

Android Studio Beta now supports ARCore in the Emulator, so you can quickly test your app in a virtual environment right from your desktop.

It is available everywhere….including China.

App possibilities including placing furniture in rooms to see how it looks or fits, movie enhanced posters and social integration, but by far the most promising element is within gaming with the PokemonGO app a huge indication of people’s readiness to adopt the AR technology.

Many AR apps for both Android and Apple’s iOS are still pretty lousy at things like placing virtual objects on surfaces that aren’t perfectly flat, or accounting for changes in real-world lighting. ARCore makes it easier to position, say, a virtual puppy on a curved, textured surface like a cushion, and to adjust its shadow as the lighting shifts. The software is also good at tracking a phone’s motion, which helps keep digital objects tethered to the same real-world spot as you move your phone around.

 

Charis McAwesome, co-founder and manager of hashtagme.co.nz – Charis has worked in digital for over 10yrs specialising in digital management, analytics, digital advertising, social media, digital pathways, and CRM services.

She’s also most likely to call bullshit and get Hashtag in the shit.