Tech crunch has reported that Apple is rethinking the Mac Pro and iMac because… well they need to.

Phil Schiller who I think has the longest  job title “Apple Senior Vice President of Worldwide Marketing” was quoted as saying “If we’ve had a pause in upgrades and updates, we’re sorry for that — what happened with the Mac Pro — and we’re going to come out with something great to replace it.”

To a group of reporters, Schiller announced that while a new iMac will be coming our way,  a new Mac Pro and new external Pro display are also on the cards….. but not this year.

“As part of doing a new Mac Pro — we will be doing a Pro display as well. Now you won’t see any of those products this year; we’re in the process of that. We think it’s really important to create something great for our pro customers who want a Mac Pro modular system, and that’ll take longer than this year to do.” said Schiller.

However he indicated it won’t be a touchscreen, which he indicated by saying “no” when asked if it would have a touchscreen.

Instead, they will focus on integrating the ipad pro to work better with the mac, believing that the Ipad has a better drawing experience.

The strategy obviously being rather than individualising its technology Apple will instead build an ecosystem (or modular system) for its hardware.

“We recognize customers often [use both] — we all certainly use both — so we’re really focused on making them work well together,” he says.

“Because we think in many tasks, that’s actually the best solution. So all of our customers should feel free to buy multiple products – We encourage that.”

Now the ecosystem/modular system may play into the fact that Apple also filed a patent in March this year that allowed the iphone to dock into a MacBook and the iphone would become the touchpad.

Although Apple have not confirmed that this is what the modular system will look like.

What Apple did confirm though is the rethink is taking into account the needs of pro users such as GPU architecture, graphics etc which is basically resetting the mac pro.

Now for the iMacs, new ones are coming out this year looking to absorb the pro market.

Apple have done this by talking specifically to pro-market users who have high demand needs on desktops.

Pro users tend to invest heavily in desktops and nervousness about the lack of updates and focus on other products is something Apple are hoping to get rid of.

Senior vice president of Software Engineering Craig Federighi explains

We certainly see, as I know you do, a wide spectrum of views expressed in Internet forums about all things, including our products. I think it’s not entirely unreasonable and it’s understandable that some people who love their Macs so much and see something new that Apple is talking about in the form of iPad, creating in some of them a sense of insecurity: “What does this mean? There’s thing I really care about, I don’t want to see it go away, I see this other new thing on the scene, what does this mean to me, what does this mean to the product I love?” So I understand how that would come out in the form of concern that this is happening, but this is not happening. The Mac is — we say it over and over, we’re saying it again here — a huge part of our future, we’re deeply invested in it.”

So there you have it.  Apple will be releasing a new iMac while a new MacBook pro is also on its way.

No idea on price, but if it’s anything like its iPhones….