Facebook introduce new TV streaming – WATCH

At the moment it feels like everyone wants a piece of the Netflix pie, with Disney announcing they are going to stream and now so has Facebook.

Facebook have introduced Watch, a new platform for shows on Facebook.

Watch will be available on mobile, on desktop and laptop, and in TV apps.

Shows are made up of episodes — live or recorded — and follow a theme or storyline.

To help you keep up with the shows you follow, Watch has a Watchlist so you never miss out on the latest episodes.

Watch is personalized to help you discover new shows, organized around what your friends and communities are watching. For example, you’ll find sections like “Most Talked About,” which highlights shows that spark conversation, “What’s Making People Laugh,” which includes shows where many people have used the “Haha” reaction, and “What Friends Are Watching,” which helps you connect with friends about shows they too are following.

And that’s not all.

Apparently Facebook have learned that commenting and reactions to a video are a part of our visual experience, so when you watch a show, you can see comments and connect with friends and other viewers while watching, or participate in a dedicated Facebook Group for the show.

Now for those wanting to make a show…

Because Facebook are still in the early stages of Watch, they are starting by testing with a limited group of publishers and creators who are making shows.

They are also funding some shows to help seed the ecosystem, gather feedback, and inspire others.

Now it seems that first, you will need a show page

show page

Show Pages (like a fan page or business page) allow show page creators the ability to create a Facebook show and publish new episodes.

Show Pages are organized in a way that makes it easy for people to understand what a show is all about, watch episodes and other related videos, and connect with communities that have formed around a show.

Over time, creators will be able to monetize their shows through Ad Breaks.

Facebook has been testing Ad Breaks over the past few months, and they will be slowly opening up availability to more creators to ensure we’re providing a good experience for the community.

Creators can also create sponsored shows using the branded content tag.

Now despite the fact it’s only being tested in the US you can apply here if you would like to put your idea for a show forward, however you must match one of the criteria and have a page already.

Good luck creators!

 

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Charis McAwesome

Charis McAwesome is the full time writer of hashtagme and was previously a social media manager/advisor to companies including Microsoft, Intel, Lenovo, Deloitte, Tertiary institutions, banks and many more. Charis still provides digital strategy and big data analysis as a consultant.