Fitbit Ionic takes on Apple Watch

Fitbit has announced its first ever smartwatch which directly takes on Apple – the Fitbit Ionic.

Partnering with Adidas the watch comes with personalized guidance, on-device dynamic workouts, GPS, swim tracking, on-board music, contactless payments and 4+ day battery life.

The new Fitbit Ionic smartwatch
The new Fitbit Ionic smartwatch

Ionic builds on Fitbit’s health and fitness expertise with a new relative SpO2 sensor, making it possible to track deeper health insights like sleep apnea in the future, industry-leading GPS tracking, on-device dynamic workouts, improved heart rate tracking, and water resistance up to 50 meters.

Plus, smart features like contactless payments, on-board music, smart notifications, and a variety of popular apps.

James Park, co-founder and CEO of Fitbit commented that “With Ionic, we will deliver what consumers have not yet seen in a smartwatch – a health and fitness first platform that combines the power of personalization and deeper insights with our most advanced technology to date, unlocking opportunities for unprecedented health tracking capabilities in the future.”

The Adidas partnership sees Adidas deliver a Fitbit Ionic special edition device and training programs in 2018.

This relationship will leverage Adidas’ robust performance program expertise with Fitbit data and insights from millions of global users to help athletes of all levels perform better, play better and feel better.

Fitbit will be released globally October 2017.

 

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Charis McAwesome

Charis McAwesome is a social media client project manager to companies including Microsoft, Intel, Lenovo, Deloitte, banks and many more on behalf of Digivizer. By day, she provides digital strategy and big data analysis, by night she may provide news on the podcast & when she doesn't, makes up for it by writing articles instead.