Fitness Trackers and Health Apps work

Is your app making you healthier?

76% of participants in a survey conducted by leading consumer health engagement, HealthMine, have stated that their digital health tools/apps/devices have made them healthier.

Nearly 59% of participants used their digital tools daily, with some reporting lower healthcare costs as a result of continual usage.

Fitbits, Jawbone and other health focused devices are now a common wearable item with 10illion activity trackers and 7 million smart watches shipped at the end of 2014.

PWC consulting estimate that by 2017 supporting apps and health apps will have been downloaded 1.7 billion times, from a pool of 165,000 health apps available on Android and IOS collectively.

Combine with the survey results and HealthMine believe we will see a drive towards healthier behaviour and as a consequence (for the  better) drive down healthcare costs.

Health Mine do warn though that despite the growth in app and health devices there is a large portion of people who need to engage more or be educated more thoroughly in order to reap the health benefits.

A common factor of drop offs from apps is when participants fail to see the advantages instantly or don’t use their device/app regularly.

Bryce Williams, CEO and President of HealthMine said, “The benefits of connected health are just starting to be realized. Real-time data can help drive the right health actions at the right time. Improving health status one person at a time can add up to improved population health.”

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Charis McAwesome

Charis McAwesome is a social media client project manager to companies including Microsoft, Intel, Lenovo, Deloitte, banks and many more on behalf of Digivizer. By day, she provides digital strategy and big data analysis, by night she may provide news on the podcast & when she doesn't, makes up for it by writing articles instead.