Is your app making you healthier?
76% of participants in a survey conducted by leading consumer health engagement, HealthMine, have stated that their digital health tools/apps/devices have made them healthier.
Nearly 59% of participants used their digital tools daily, with some reporting lower healthcare costs as a result of continual usage.
Fitbits, Jawbone and other health focused devices are now a common wearable item with 10illion activity trackers and 7 million smart watches shipped at the end of 2014.
PWC consulting estimate that by 2017 supporting apps and health apps will have been downloaded 1.7 billion times, from a pool of 165,000 health apps available on Android and IOS collectively.
Combine with the survey results and HealthMine believe we will see a drive towards healthier behaviour and as a consequence (for the better) drive down healthcare costs.
Health Mine do warn though that despite the growth in app and health devices there is a large portion of people who need to engage more or be educated more thoroughly in order to reap the health benefits.
A common factor of drop offs from apps is when participants fail to see the advantages instantly or don’t use their device/app regularly.
Bryce Williams, CEO and President of HealthMine said, “The benefits of connected health are just starting to be realized. Real-time data can help drive the right health actions at the right time. Improving health status one person at a time can add up to improved population health.”