Twitter Inc on Tuesday stepped up its battle to attract video talent to its platform, saying it will allow U.S. users who upload a video to share in any advertising revenue it generates.
YouTube has long offered its video stars a cut of revenue, with many users now full time Youtube creators.
Facebook Live video in recent months paid a relatively small number of media companies and celebrities to generate video but have been slow to reward its content creators for making the platform popular.
Twitter did already offer revenue sharing to media and entertainment companies such as CBS Corp and the National Football League which post videos through its Amplify Publisher Program. That option will now be open to any Twitter user in the US, Twitter stated in a recent blog post.
The Amplify Publisher Program provides approved creators in the US with the ability to monetize their videos, which is as simple as “checking a box” prior to Tweeting.
Pre-roll ads will then run against the content and a portion of the ad revenue is then shared back with the creator.
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