#ThatsHarrassment Ad to be released

The US Ad Council has joined with actor and producer David Schwimmer, writer and director Sigal Avin, the Rape, Abuse & Incest National Network (RAINN) and the National Women’s Law Center (NWLC) to launch ‘#ThatsHarassment,’ a national campaign to empower victims and bystanders to speak out and provide tools for employers to create a safe work environment.

The Ad Council will nationally distribute 30-second cutdowns of three of the six originally launched films to media outlets nationwide this week, with 10 and 20-second cutdowns available.

The films, which take place in various professional settings in which sexual harassment can occur, depict different scenarios where men in positions of power cross the line, based on actual events.

They include: “The Boss”, “The Coworker” s, “The Politician” , “The Actor” , “The Doctor” and “The Photographer”.

“My mother, my sister, countless female colleagues and friends have all experienced some form of sexual harassment in their lifetime,” says Schwimmer. “Now I’m a father of a young daughter and I’m angry and concerned about the rise in, and our culture’s acceptance of, totally unacceptable behavior by men towards women. Men who demean, deride, discredit, harass and assault women – no matter what their position of power – need to be held accountable.”

“Knowledge is key for change. For me, the biggest achievement of ‘#ThatsHarassment’ is giving harassment a face. Taking what some consider “a grey area” and making it clear, “that’s harassment.”  The fact that there’s a visual aid to clarify and demonstrate what sexual harassment is, will minimize the phenomenon,” Avin added.

One in four women and one in 15 men experience sexual harassment in the workplace.

For immediate help contact police or
In the US
call 1-800-656-HOPE (4673) or visit RAINN.org/ThatsHarassment

In Australia
call Life line for urgent help on 13 11 14 or the Australian Human rights

In NZ

For Urgent help or support Lifeline 0800 543 354 or the New Zealand Human Rights commission

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Charis McAwesome

Charis McAwesome is the full time writer of hashtagme and was previously a social media manager/advisor to companies including Microsoft, Intel, Lenovo, Deloitte, Tertiary institutions, banks and many more. Charis still provides digital strategy and big data analysis as a consultant.