Behold: The Tweeting Bra

Have you ever wished your undergarments could be more social? We haven’t, either, but that didn’t stop one marketing campaign from giving it a try.

OgilvyOne Athens designed a special high-tech bra that tweets each time it is unclasped as part of a new campaign for Nestle Fitness, according to AdRants. As bizarre as the idea may sound, it is technically for a good cause: to promote breast cancer awareness and the need for self-examinations.

The campaign centers around Greek actress Maria Bakodimou and will last for two weeks. A dedicated website for the campaign includes tips for performing self-examinations and, of course, a Twitter account for the social bra.

This isn’t the first time a marketer has rigged up a piece of clothing to connect with Twitter. A few years ago, artist Imogen Heap wore a specially crafted dress at the Grammys, which displayed Twitter pictures from fans. Microsoft created something similar the following year.

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Phid McAwesome

Phid has been working on and off in media since the age of 17, Now more known for talking about tech and video games, working in the Tech and Gaming space and making meals for his Kids and Wife Charis McAwesome.

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