Figures just released by IDC (International Data Corporation) place OPPO 4th in global smartphone sales for the first quarter of 2017.
Sales volume of 25.6million and a year-on-year growth of 29.8 percent.
In its report, IDC said: “OPPO’s mid-range, camera-focused R9s was a crucial model in China that helped it to see strong shipments in the market. OPPO’s growth has in fact been stronger outside of China with nearly a quarter of shipments from international markets. In the rest of Asia and to a smaller degree in the Middle East and Africa regions, its strong retail presence has helped it to grow further in its business. It has been aggressive in both above-the-line and below-the-line activities in India, and stepped up with its after-sales service efforts in several Southeast Asian countries such as Indonesia by increasing its number of service centers.”
OPPO launched in New Zealand in March this year, bringing its F1s, A39 and R9s smartphones to New Zealanders for the first time. The full range of OPPO mobile phones are available at 2degrees Mobile and JB Hi-Fi stores.
The 3 leading brands are comprised of Samsung, Apple and Huawei but OPPO may well push it’s way into the top 3 as they continue to expand into new markets.
Samsung regained control as the leader in the worldwide smartphone market despite a flat first quarter (0% year-over-year growth). Substantial discounts on the Galaxy S7 and S7 edge helped move last year’s flagships as they make way for the new S8 and S8+. Outside of the high end, the product mix continues to shift toward more affordable models. The J-Series and A-Series drove significant volumes in both emerging and developed markets thanks to flagship-like design at more affordable price points. A refreshed A7, A5, and A3 earlier this quarter, along with a recently updated J-Series, and new flagship S8/S8+ should give Samsung a well-balanced portfolio across all regions in the second quarter. An early positive response to the recently launched S8 and S8+ looks promising as it may have finally put Samsung’s Note 7 fiasco to bed.
Apple remained essentially flat with shipments reaching 51.6 million units in the first quarter, up slightly from the 51.2 million shipped last year. The strong holiday fourth quarter carried into the month of January as the larger iPhone 7 Plus returned to stock across most channels in numerous regions. Apple introduced a refreshed iPhone SE with more storage capacity (32GB and 128GB) that puts the mid-tier device in line with the rest of the iPhone portfolio. The Cupertino-based giant also refreshed its flagship smartphone by bringing (Product)Red over to the iPhone which paints both the iPhone 7 and 7 Plus in a new red finish. Finally, rumors of a special edition 10th anniversary iPhone continue to grow as a pending new design, screen size, and performance upgrades all look to be in the works for the fall.
Huawei sustained its dominance in China growing nearly 22% as shipments climbed from 28.1 million units last year, to 34.2 million units in the first quarter of 2017. Huawei once again demonstrated its stable position in the premium market with the P and Mate Series, and a strong presence in the affordable sector with its Y Series and Honor brand. Although Huawei announced earlier in the month that the Mate 9 has sold over 5 million units since it launched in November, here in the U.S. the device, as well as the brand, has failed to grab consumer’s attention. This U.S. attention is something they will need if they aspire to displace the two market leaders. The launch of the new P10 flagship and the new P10 Plus at the very end of the quarter presents consumers a valid third option (outside of Apple and Samsung) for the coming quarter thanks to both premium design and similar performance.
OPPO race to number 4 globally