Honour of Kings officially addictive

When China has to limit computer game time for kids because of complaints, there are two things to consider.

  1. Why are parents asking the government to parent their kids
  2. Gaming is HUUUUGGGEEE

Tencent Holdings, China’s biggest gaming, and social media firm are limiting play time for some young users of “Honour of Kings”, responding to complaints that children were getting addicted to the popular mobile game.

Parents and teachers have complained that children were becoming addicted to the multiplayer online battle game.

So as of today users below 12 years of age will be limited to one hour of play time each day, while those aged between 12 years and 18 years will be limited to two hours a day.

The fantasy role-playing game based on Chinese historical characters is the world’s top-grossing game by worldwide iOS + Google Play revenue in May, according to mobile data intelligence firm App Annie’s latest monthly index. It grossed on average $84 million per month on iOS in China in the first five months of the year.

Honour of Kings doubled its monthly active users to 163 million in the past six months, while China’s mobile gaming revenue grew by 4.5 billion yuan to 27.5 billion yuan over the period, the biggest growth in two years.

China is the world’s largest gaming market by revenue and is expected to account for roughly 25 percent of global game sales in 2017.

This story first appeared in Reuters by Sijia Jiang

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Charis McAwesome

Charis McAwesome is the full time writer of hashtagme and was previously a social media manager/advisor to companies including Microsoft, Intel, Lenovo, Deloitte, Tertiary institutions, banks and many more. Charis still provides digital strategy and big data analysis as a consultant.