Michael Jackson’s estate has partnered with Sony to release a collection of 13 of his all-time most electrifying and danceable tracks including Ghosts, Torture, Thriller, and Dirty Diana.
The CD and collectible glow-in-the-dark 2LP vinyl also come with posters that triggers an AR experience for fans.
The immersive “Scream” AR experience is like nothing fans have seen before.
Reflective of Michael Jackson’s own innovative thinking, Sony and the Estate have teamed with Shazam to make it possible for Shazam app users to just point the Shazam camera at the posters to launch the activation.
In addition, SCREAM billboards and posters will begin to appear in major global cities today which also include a Shazam logo that can be used to trigger a second augmented reality experience inspired by the album’s cover artwork.
Sony and the Estate worked closely with the multi-platform creative studio Flight School to create this exclusive experience which incorporates audio from the recently released SCREAM bonus track, “Blood on the Dance Floor X Dangerous.”