Michael Jackson new CD comes with AR

Michael Jackson’s estate has partnered with Sony to release a collection of 13 of his all-time most electrifying and danceable tracks including Ghosts, Torture, Thriller, and Dirty Diana.

The CD and collectible glow-in-the-dark 2LP vinyl also come with posters that triggers an AR experience for fans.

The immersive “Scream” AR experience is like nothing fans have seen before.

Reflective of Michael Jackson’s own innovative thinking, Sony and the Estate have teamed with Shazam to make it possible for Shazam app users to just point the Shazam camera at the posters to launch the activation.

In addition, SCREAM billboards and posters will begin to appear in major global cities today which also include a Shazam logo that can be used to trigger a second augmented reality experience inspired by the album’s cover artwork.

Sony and the Estate worked closely with the multi-platform creative studio Flight School to create this exclusive experience which incorporates audio from the recently released SCREAM bonus track, “Blood on the Dance Floor X Dangerous.”

SCREAM is available now here:  and for pre-order on collectible, glow-in-the-dark 2LP vinyl (out October 27) here

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Michael Jackson new CD comes with AR
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Michael Jackson new CD comes with AR
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Michael Jackson's estate has partnered with Sony to release a collection of hit scream tracks, along with posters that triggers an AR experience for fans
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Charis McAwesome

Charis McAwesome is a social media client project manager to companies including Microsoft, Intel, Lenovo, Deloitte, banks and many more on behalf of Digivizer. By day, she provides digital strategy and big data analysis, by night she may provide news on the podcast & when she doesn't, makes up for it by writing articles instead.