Apple buys NZ company PowerbyProxi

Apple has acquired New Zealand company PowerbyProxi, a wireless power product designer for consumers and the industry.

Both Apple and PowerbyProxi have declined to comment on the details of the purchase, however a spokesman for Apple has confirmed the purchase.

PowerbyProxi was a spin off of the University of Aucklands wireless power centre of excellence building on over a decade of research.

Through licensing partnerships PowerbyProxi marketed to consumer electronics market and direct end product sales in non consumer electronic markets to solve problems where the delivery of consistent power is imperative.

Apple has been slow to adopt the technology, lagging behind its biggest rival Samsung Electronics Co Ltd and other mobile phone companies that have offered wireless charging in some of their devices for several years.

The acquisition will allow Apple to offer much larger pads that could quickly charge multiple devices becoming an attrractive product to consumers.

PowerbyProxi will continue its “growth in Auckland and contribute to the great innovation in wireless charging coming out of New Zealand”, its founder and CEO, Fady Mishriki, said in a statement.

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Apple buys NZ company PowerbyProxi
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Apple buys NZ company PowerbyProxi
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Apple has acquired New Zealand company PowerbyProxi, a wireless power product designer for consumers and the industry.
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HashtagME
HashtagME
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Charis McAwesome

Charis McAwesome is the full time writer of hashtagme and was previously a social media manager/advisor to companies including Microsoft, Intel, Lenovo, Deloitte, Tertiary institutions, banks and many more. Charis still provides digital strategy and big data analysis as a consultant.